Privacy policy

Privacy Policy

Last Updated: February 5, 2026

This Privacy Policy describes how Goodroot ("Goodroot," "Company," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website.

Goodroot is a trade name (DBA) of Atlas Independent Holdings LLC, a limited liability company organized under the laws of Delaware.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you use our website, we may collect the following types of information:

Information You Provide Directly

This includes: name, billing and shipping address, email address, phone number, payment information, order history, and customer support messages.

This information is collected when you: place an order, create an account, subscribe to autoship, sign up for emails or SMS, or contact support.

Information Collected Automatically

When you visit our website, we automatically collect certain information using cookies and similar technologies, including: IP address, browser type, device information, pages viewed, time spent on pages, referring websites, and interactions with ads.

This helps us improve performance, security, and marketing effectiveness.

2. How We Use Your Information

We use your information to: process and fulfill orders, ship products, manage subscriptions, process payments, provide customer support, send order updates and transactional messages, send marketing communications (if you opt in), improve our website and products, prevent fraud or abuse, and comply with legal obligations.

3. SMS & Email Communications

If you provide your email address or phone number, you may receive: order confirmations, shipping notifications, subscription updates, and promotional messages.

Message and data rates may apply.

Consent is not required to make a purchase.

You may opt out at any time — email: click unsubscribe; SMS: reply STOP.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to: remember preferences, enable checkout, analyze site performance, measure advertising effectiveness, and personalize content.

Third parties may also place cookies for analytics and advertising.

You may disable cookies in your browser settings, though some features may not function properly.

5. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers necessary to operate our business, including: website hosting (e.g., Shopify), payment processors, subscription platforms (e.g., Recharge), shipping carriers, email and SMS platforms, analytics providers, and advertising networks.

These parties only receive information necessary to perform their services.

We may also disclose information if required by law or to protect our rights.

6. Advertising & Analytics

We may use third-party advertising and analytics services that collect information about your interactions with our site to show relevant ads on other platforms.

These may include: social media advertising, search engine marketing, and retargeting campaigns.

You can opt out of certain targeted advertising through your device or browser settings.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to: fulfill orders, maintain accounts, comply with legal obligations, resolve disputes, and enforce agreements.

We may retain certain records for fraud prevention or accounting purposes.

9. Your Rights

Depending on your location, you may have the right to: access your personal information, request corrections, request deletion, opt out of marketing, and request data portability.

To exercise these rights, contact us at support@goodrootherbs.com.

We may verify your identity before processing requests.

10. Children's Privacy

Our products and website are intended for adults.

We do not knowingly collect personal information from individuals under 18 years of age.

If we learn we have collected such information, we will delete it.

11. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those sites.

12. International Users

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

By using our website, you consent to such transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes become effective upon posting.

Continued use of the website constitutes acceptance.

14. Contact

If you have questions about this Privacy Policy or your data, contact:

support@goodrootherbs.com